The youthful, laid back attitude we spotted in the Just Cavalli spring/summer 2012/winter ads takes a dramatic turn for the edgy in the fall 2012 campaign. Edginess, from attire to beauty choices is the dominant impression that sticks from the first moments one takes a glimpse of the campaign.A vote for non-conformity, a bold attitude, grunge influences and the label’s most recognizable trademark, animal prints are the possible style alternatives for the new season. Fur is another trend the label promotes for the new season.
While the color palette isn’t extraordinarily varied, the multitude of bold touches certainly manage to compensate. From slipping into a sexy printed dress to bold printed pants combined with comfy sweaters, the looks feel fairly effortless yet oh-so-glam.